HIGHER GROUND HEALING // UI/UX

For my final UI Design project with BrainStation I chose to work with an existing client. I took her outdated website and redesigned it as a modern, responsive website with a fresh, cohesive brand. The original website was not only lacking in branding but also an online store. All transactions were done through email. I updated her site to include an E-commerce store and a simplified, user friendly shopping cart experience. Both my teacher and client were very pleased with the results. I plan to develop this site using Squarespace. Launching later this year.

Branding, UI/UX, Web Design

WHO:
• Higher Ground Healing
• Natural Health Practitioner
• Detoxification, Cell Regeneration and Iridology
• Online Health Assessment/Appointments
• Sells Herbs, Tinctures and Teas

PROBLEM:
• Her website doesn’t have an online store
• All transactions are done through email
• User can’t easily browse products or add to a cart
• The website is lacking a modern cohesive brand

SOLUTION:
• Design an online e-commerce store for her to sell her products and services
• Create a simple, user friendly shopping cart/check out experience
• 80% clients prefer to use the desktop to shop instead of mobile
• For this project I chose to focus on a responsive desktop design
• Create a new cohesive brand and online presence with an updated design,
new photography, modern typography and an earthy colour palette