The goal was to update the current out of date website to make it responsive and mobile friendly. Simple, streamlined, white and easy to navigate for mature users. Majority of the Essentrics & Classical Stretch audience are 50+ baby boomers. It was important to educate users on the technique and the science behind Essentrics before they choose a workout and make a purchase.
Essentrics is a dynamic stretch and strengthening exercise aimed to tone your body with the complete ability of moving each joint and muscle freely and with full range of motion.